Privacy Policy
Last Updated: January 2026
Shropshire Festival ("we," "us," "our," or "Company") operates the shropshirefrestival.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site. By accessing and using shropshirefrestival.co.uk, you acknowledge that you have read and agree to be bound by all the terms of this Privacy Policy.
1. Information We Collect
We collect information in the following ways:
- Personal Information: When you interact with our site, we may collect your name, email address, phone number, and other contact details you voluntarily provide.
- Technical Data: We automatically collect your IP address, browser type, operating system, referring URL, and pages visited.
- Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to track your activity, preferences, and interactions with our content.
- Usage Data: We collect information about how you interact with our website, including clicks, time spent on pages, and content preferences.
- Device Information: We may collect device identifiers, mobile advertising IDs, and other device-specific data.
2. How We Use Information
We use the information we collect for the following purposes:
- Affiliate Tracking: To track affiliate commissions and verify referrals to partner casinos and betting sites.
- Analytics: To analyze user behaviour, website performance, and traffic patterns using tools such as Google Analytics.
- Site Improvement: To enhance user experience, troubleshoot technical issues, and optimize our website's functionality.
- Communications: To send you newsletters, promotional materials, and updates (with your consent).
- Compliance: To comply with legal obligations and prevent fraudulent activity.
3. Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Used to understand how visitors use our site and measure performance.
- Affiliate Tracking Cookies: Used to track referrals to partner casinos and betting operators.
- Marketing Cookies: Used for retargeting and advertising purposes.
Most browsers allow you to refuse cookies or alert you when cookies are being sent. You can manage your cookie preferences through your browser settings. Please note that disabling cookies may affect the functionality of our website and your ability to access certain features.
For more information about cookies, visit www.allaboutcookies.org or www.youronlinechoices.eu.
4. Third-Party Links
Our website contains links to external websites, including casino operators, betting platforms, and affiliate partners. We are not responsible for the privacy practices, security, or content of these third-party websites. We encourage you to review the privacy policies of any external sites before providing personal information or engaging with their services.
When you click on a link to a partner casino or betting site, you leave our website and enter a separate domain. We do not control, endorse, or assume liability for third-party practices.
5. Your Rights
Under UK GDPR and the Data Protection Act 2018:
You have the following rights regarding your personal data:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete data.
- Right to Erasure: You may request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: You may request that we limit how we use your data.
- Right to Data Portability: You may request your data in a structured, commonly used format.
- Right to Object: You may object to processing for marketing and profiling purposes.
- Right to Withdraw Consent: You may withdraw consent for data processing at any time.
To exercise any of these rights, contact us using the details provided below.
6. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including:
- Analytics data is typically retained for up to 26 months.
- Affiliate tracking data is retained for the duration required to process commissions, typically 90 days to 2 years.
- Email contact information is retained until you request deletion or opt out.
- Cookies are retained according to their specific expiry settings, typically ranging from session-based to 24 months.
When data is no longer needed, we securely delete or anonymize it in compliance with applicable law.
7. Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us:
Email: privacy@shropshirefrestival.co.uk
Website: shropshirefrestival.co.uk
Jurisdiction: United Kingdom
We aim to respond to all data subject requests within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Disclaimer: This website is for informational purposes only. Gambling involves risk and may not be suitable for all individuals. Please gamble responsibly and ensure you meet all age and legal requirements in your jurisdiction before engaging with any betting or casino operator.