Privacy Policy
Last Updated: January 2026
Shropshire Festival ("we," "us," "our," or "Company") operates the shropshirefrestival.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site. By accessing and using shropshirefrestival.co.uk, you acknowledge that you have read and understand this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and contact details you voluntarily provide through forms, newsletters, or enquiries.
- IP Address: Your Internet Protocol (IP) address is automatically collected when you visit our website.
- Cookies: We use cookies to track your browsing activity and preferences (see Cookie Policy section below).
- Usage Data: Information about how you interact with our website, including pages visited, time spent on pages, referral sources, and device information (browser type, operating system).
How We Use Information
We use the information we collect for the following purposes:
- Analytics: To understand user behaviour, improve website functionality, and optimise user experience.
- Affiliate Tracking: To track affiliate links and measure the performance of casino and betting site recommendations, ensuring accurate commission reporting.
- Site Improvement: To identify trends, diagnose technical issues, and enhance our content and services.
- Communication: To respond to your enquiries and send newsletters or updates (with your consent).
- Legal Compliance: To comply with applicable laws, regulations, and legal processes.
Cookie Policy
Our website uses cookies to enhance your browsing experience. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Track user behaviour and website performance (Google Analytics).
- Affiliate Tracking Cookies: Monitor affiliate links and referral activity from partner casinos and betting sites.
- Marketing Cookies: Enable retargeting and personalised content delivery.
Cookie Opt-Out Options: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. You may also opt out of analytics cookies by adjusting your browser's privacy settings. Please note that disabling essential cookies may affect website functionality.
Third-Party Links
Our website contains links to external third-party websites, including casino operators and betting sites. We are an affiliate website and earn commissions from referrals to these partners.
Important Notice: We do not control the privacy practices, content, or security measures of third-party websites. We are not responsible for their data handling practices or privacy policies. We strongly encourage you to review the privacy policies of any casino, betting site, or affiliate partner before providing your personal information or engaging with their services.
Your use of third-party websites is entirely at your own risk and is governed by their respective terms and conditions.
Your Rights
Under UK data protection law (including the UK General Data Protection Regulation – UK GDPR and the Data Protection Act 2018), you have the following rights:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right of Rectification: You can request correction of inaccurate or incomplete information.
- Right of Erasure: You can request deletion of your personal data (subject to legal obligations).
- Right to Restrict Processing: You can request that we limit how we use your information.
- Right to Data Portability: You can request your data in a portable format.
- Right to Object: You can object to our processing of your personal data for marketing, profiling, or other purposes.
- Right to Withdraw Consent: If we process your data based on consent, you can withdraw it at any time.
To exercise any of these rights, please contact us using the details provided in the Contact Us section below.
If you are unsatisfied with our handling of your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
- Email Addresses: Retained while you remain subscribed to our newsletter; deleted upon unsubscription.
- Cookies: Most analytics and tracking cookies expire after 12 months of inactivity.
- Affiliate Data: Retained for the duration of affiliate relationships and for compliance and accounting purposes (typically 6 years).
- Usage Data: Generally retained for 12-24 months for analytics purposes.
You can request deletion of your data at any time by contacting us (subject to legal retention requirements).
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please contact us:
Email: privacy@shropshirefrestival.co.uk
Website: shropshirefrestival.co.uk
We aim to respond to all privacy enquiries within 30 days.
Data Protection Officer: For data protection inquiries, you may contact our designated representative at the email address above.
This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. We encourage you to review this page regularly for updates. Significant changes will be notified via email or prominent notice on our website.